Economic and managerial research is an integral part of each product marketing. You will learn how to apply the methods of classic field research exploring the surrounding market space of a company as well as those necessary for a deeper understanding of company behaviour. The study will include courses in microeconomy, macroeconomy, scientific work methodology, theory of management and marketing. After graduation, you will be able to tackle problems both inside and outside a company. You can be sure that, with a Ph.D. degree, in addition to receiving a green light for the academic sphere, you will also become a much sought for employee for each company.
Science may bring tantalizing incomes