VUT Brno

Contract Research

The Faculty of Business and Management successfully completed contract research for the engineering company FERMAT CZ s.r.o. The company required a financial valuation of its brand, or a determination of the financial value of the group's marketing and customer-facing assets. The project was carried out by a team from the Department of Economics and the Department of Finance at the Brno University of Technology under the leadership of Assoc. Prof. Ing. Marek Zinecker, Ph.D.